AfterBid (opens afterbid.co.uk)

What the auction already knows about every publisher

AfterBid reads what each publisher's pages and auctions actually show, and checks it against the ads.txt and sellers.json files that declare who may sell it.

The numbers come from code. AI interprets them. Every finding is labelled, so a claim is never mistaken for a fact.

VerifiedInferredClaim, unverified
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Live demand

Which buyers bid on each page and, where visible, at roughly what prices. Deal floors are then set against what the market actually pays.

Competitive presence

Which brands' ads appear on the same inventory, based on the ads AfterBid observes, so you can lean in, find white space or stay clear.

Supply path

Direct or resold, and whether every hop is declared in both ads.txt and sellers.json. Fewer intermediaries between spend and publisher.

Context

Sections and verticals read from the page itself, rather than one generic label applied to a whole domain.

AI referral traffic

Which publishers AI assistants send people to once they have done their research, based on licensed third-party traffic data.

Quality and scale

Audience, traffic quality and ad stack health, checked before a single impression is bought.

Built for enterprise trust

Security, governance and human oversight have been part of AfterBid's design from day one. Detailed security documentation is shared privately as part of a client security review.

A person signs offEvery material action needs a human to approve it.
Least-privilege accessPeople and systems get only the access their role needs.
Monitored and auditableContinuous monitoring, with a record of every action.
Expert-led buildLed by a CTO with an NCSC-assured cyber security consultancy background.

How a scan works

AfterBid loads each page the way a reader would, records which ad slots fire and which buyers bid, then reads the ads.txt and sellers.json files that declare who may sell it, and checks the two against each other.

Send us a site list and AfterBid scans every domain on it, in any market and any language.

Send us a site list

A good price can't override a failed check.

Supply path, suitability, measurability and invalid traffic are hard limits.

See AfterBid on your own site list

Attach an inclusion list to the pilot form and we'll come back with what AfterBid found on every domain.