From brief to live deal IDs, and every change after

Maridion curates the supply, AfterBid checks it, and your trader keeps the controls in your DSP.

The eight stepsOur approachConnected DSPs

Your DSP optimises bids inside the deal. We decide what goes in it

Maridion curates

We choose which domains go into each deal, the floor on each deal and the formats it runs, and back every choice with evidence.

Through your DSP

Deal IDs across major SSPs, ready in the DSP your trader already uses. Bids, budget, pacing, frequency, audiences and creative stay with them.

AfterBid recommends, Maridion approves

AfterBid recommends changes as the campaign runs, and a person at Maridion approves each one. Anything only your DSP can change, such as daily spend or a control group, goes to your trader as a ready-to-send recommendation.

Deal IDs activate in 60+ connected DSPs, including

  • Google DV360
  • The Trade Desk
  • Amazon DSP
  • Yahoo DSP
  • Adform
  • and 50+ more

Thousands of publishers in, a short plan out

Take a UK smartphone launch. AfterBid scans 26,400 publishers against the brief: 3,640 match it, 2,110 have clean supply paths, 960 pass the quality checks and 510 make the plan.

One campaign, eight steps, every change on the record

01

Brief

Your objective, KPI and limits, agreed up front

  • Objective, KPI and hard limits agreed before anything is bought
  • Budget, flight dates, markets and formats confirmed
  • Brand safety rules and any no-go categories written down
Who actsYou and MaridionOutcomeA signed-off brief every later step works to
Want to see it in the product? We'll walk you through a live campaign. Book a walkthrough

Every change is measured against a control group.

Most PMPs are set up once and left alone

Ours keep working. AfterBid reads the evidence and recommends a bounded change: AfterBid recommends, a person at Maridion approves. It then measures the result and carries what it learned into the next decision, including the changes that didn't work.

Leaner deals also mean your DSP evaluates fewer, better-qualified requests.

48%cheaper on first read, in a short test with spend caps
11%cheaper, measured against a control group

We plan on the controlled number.

A reason and an owner

Every change is reported the same way: what we saw, why it matters, what we recommend, who acts and what happened next.

Measured against a control

From the first change, part of the budget runs without it. Results are read against that control group.

A good price can't override a failed check

Supply path, suitability, measurability and invalid traffic are hard limits. A domain that fails one doesn't go live, however cheap it clears.