Questions buyers ask first
Anything else? Email demo@maridion.co.uk, or ask us when you start a pilot.
Which DSPs can we use?
Deal IDs activate in 60+ connected DSPs, including Google DV360, The Trade Desk, Amazon DSP and Yahoo DSP. Your trader runs the campaign in their own seat.
Which markets can campaigns run in?
Campaigns can run in 100+ markets across six regions, through our SSP partners. AfterBid can scan web publishers in any market and any language.
What is live today, and what is in pilot?
The brief, curation, pre-launch checks and activation are live today. In-flight verification, optimisation and control-group reporting are running with pilot clients.
Is a person involved in every change?
Yes. AfterBid recommends, a person at Maridion approves, and nothing goes live before that. Anything inside your DSP stays your trader's decision.
Who sees our campaign data?
Your bids and outcomes stay with you. What we learn for an advertiser comes only from that advertiser's own campaigns. What we learn about publishers and supply quality is anonymised.
Do you offer a managed service?
Yes. We can plan, activate and optimise the campaign end to end, or push curated deals straight to your trader's seat. Both come with preferential rates.
What do we need for a pilot?
A brief or an inclusion list to start. For the campaign itself: a seat in your DSP (or our managed service), and access to your verification reporting and site analytics, so results are measured on your own numbers.
Do you work with holding groups and agencies directly?
Yes. We work directly with holding-group trading desks and independent agencies, and with brands through our managed service.
Do you have your own DSP seat?
Yes. Managed campaigns run in Maridion's own Google DV360 seat. If you have a seat of your own, curated deals go straight to it.
Which formats can we buy?
Online video, display, CTV, DOOH, native and in-app. Every format is bought as a curated deal, in your DSP or through our managed service. AfterBid scans web publishers for display and online video.